Innovatum Names Trey Price Chief Executive Officer
Founder Ardi Batmanghelidj transitions to an advisory role after 26 years leading the life sciences labeling company
SUGAR HILL, GA – September 11, 2026 – Innovatum, Inc., a provider of enterprise labeling and label management software for the life sciences industry, today announced that Trey Price has been named Chief Executive Officer, effective August 17th. He succeeds co-founder Ardi Batmanghelidj, who will step back from day-to-day leadership after 26 years and continue with the company as a consultant.
Price takes over a business that has spent more than two decades helping pharmaceutical, medical device, biotechnology, and diagnostics manufacturers meet labeling and regulatory requirements. Innovatum’s ROBAR platform is used by manufacturers to manage label content, control revisions, and maintain the audit trails that regulated production demands.
The appointment comes as Innovatum continues the largest product transition in its history. RONOVA, the company’s browser-based labeling platform, is available now and brings streamlined change management, a full audit history with electronic signature support for 21 CFR Part 11, and fully configurable web-based printing workflows. Existing ROBAR customers move to it on a supported path.
“After twenty-six years, handing this company to the right person mattered more to me than anything else. Trey brings the leadership this next chapter demands, and I could not be more confident in where Innovatum is headed,” said Ardi Batmanghelidj, who co-founded Innovatum in 2000. “I am not going anywhere. I will stay closely involved to ensure continuity across our current implementations and upgrades.”
Batmanghelidj will remain available to customers throughout active projects and will continue advising the business in key areas.
“Innovatum was built one customer relationship at a time, and that is not something I intend to change,” said Price. “Our customers are shipping products that patients depend on. My job is to make sure the software behind that work keeps earning their trust, and to bring RONOVA to market without losing any of what made ROBAR dependable in the first place.”
Price joins Innovatum from FinQuery, where he served as Senior Vice President, Product, Operations and AI. He spent five years at FinQuery, latterly leading a research and development organization of more than forty people across product management, engineering, design and data. Before that he was Head of PMO for product management at PRA Group, the Nasdaq-listed credit company, where he ran the product organization behind a debt portfolio management platform handling more than $1.6 billion. He has worked in product for more than twelve years.
Innovatum will retain its existing leadership team through the transition.
About Innovatum, Inc.
Founded in 2000, Innovatum, Inc. develops enterprise labeling and label management software for regulated manufacturers in the pharmaceutical, medical device, biotechnology, and diagnostics industries. Its ROBAR platform gives quality and regulatory teams controlled label content, revision management, and complete audit history across the product lifecycle. Learn more at innovatum.com.